SAFETY:

• Promote the Safety Culture of Agri-Service.
• Attending all safety training both in person and virtual.
• Advocate and exemplify safety and safe working habits using proper safety equipment not limited to hand, face, ear and eye protection. (PPE) 
• Follows company safety policies and procedures on the jobsite, promotes safe behavior with our customers.
• Maintains a clean office environment.
• Ensures Service vehicles/industrial vehicles/cranes are inspected as required.
• Ensures equipment under repair is in a zero-energy state before servicing (Lock out Tag Out).
• Handles chemicals in accordance with the Safety Data Sheet (SDS).

ESSENTIAL FUNCTIONS:

• Serves as an active team member of the marketing department in the development and implementation of strategic and tactical plans that support specific objectives. This would include having a clear understanding of the business objective/desired end-result, and analyzing customer, competitor, and market information to help target and shape marketing programs.
• Executes the tactical and campaign elements of digital marketing efforts, including advertising, social media, marketing automation, web site content, development and maintenance, and tracking/analysis.
• Conducts digital marketing and social media audits to ensure best practices are being used.
• Conducts monthly Digital Marketing Performance meetings for internal business-unit stakeholders.
• Coordinates campaign marketing material development and specifications with designers.
• Writes and edits copy for marketing programs to industry standards, AGCO standards, and Agri-Service guidelines.
• Works with digital ad platforms and vendor partners to manage digital ads, maximize exposure and report results.
• Researches competitors by identifying and evaluating product characteristics, market share, marketing strategy, pricing, and other attributes as identified.
• Achieves organization goals by exploring opportunities to add value to job accomplishments.
• Prepares marketing reports and actions by collecting, analyzing, and summarizing data as requested.
• Monitors budgets by comparing estimated costs and analyzing actual results with plans and forecasts.
• Works safely at all times. Adheres to all applicable safety policies. Complies with all company policies, procedures and standards.
• Works within and promotes corporate vision, mission, and values of the organization.
• Performs other duties as assigned.

KNOWLEDGE SKILLS AND ABILITIES:

• Demonstrated knowledge of digital marketing techniques and marketing data analytics.
• Excellent communication skills, both written and verbal. Ability to articulate well with a variety of people and departments.
• Ability to independently set and manage priorities as well as stay organized while managing multiple projects and deadlines.
• Strong project management skills.
• Exceptional attention to detail.
• Aptitude to work as a change agent and implement innovative solutions to related business problems.
• Extensive and proven copywriting and editing skills.
• WordPress or basic web development.
• Ability to travel overnight, as required.
• Ability to develop and maintain effective working relationships with others.
• Consistent attendance.

EDUCATION AND EXPERIENCE:

• Bachelor's degree or equivalent experience required; degree in marketing, communications, journalism, or related field preferred.
• Minimum of five years in digital marketing experience required. Agriculture, Construction, Manufacturing, Automotive industries preferred.

PHYSICAL CHARACTERISTICS:

• Must be able to sit for long periods of time along with walking, standing, climbing stairs, reaching pushing, pulling, leaning and twisting.
• Must be able to lift 25 pounds.
• Must be able to meet all safety requirements for applicable safety policies.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.